Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research
Сегментирование потенциальных клиентов туристских программ. / Матвеевская, А.С.; Погодина, В.Л.
География: традиции и инновации в науке и образовании.. Издательство РГПУ им. А.И. Герцена, 2014. p. 399-402.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research
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TY - GEN
T1 - Сегментирование потенциальных клиентов туристских программ
AU - Матвеевская, А.С.
AU - Погодина, В.Л.
N1 - Conference code: LXVII
PY - 2014
Y1 - 2014
N2 - Tourist Company is focused on the study of customers in order to create ideas and directly developing tour. The study is based on customers marketing research complex. Segmentation is the fundamental principle of marketing - customer orientation. Thus, the segmentation of the tourist market is an activity classification of potential customers in accordance with the qualitative and quantitative characteristics of their demand.
AB - Tourist Company is focused on the study of customers in order to create ideas and directly developing tour. The study is based on customers marketing research complex. Segmentation is the fundamental principle of marketing - customer orientation. Thus, the segmentation of the tourist market is an activity classification of potential customers in accordance with the qualitative and quantitative characteristics of their demand.
M3 - статья в сборнике материалов конференции
SN - 978-5-8064-1965-2
SP - 399
EP - 402
BT - География: традиции и инновации в науке и образовании.
PB - Издательство РГПУ им. А.И. Герцена
T2 - Международная научно-практическая конференция Герценовские чтения
Y2 - 17 April 2014 through 20 April 2014
ER -
ID: 4700173