What are the changes or shifts in the changes that have taken place over 6-12 years in the system of images that fill the Russian media space up to the latest online content? How can one apply the specifics of media images, not only for reasons of relevance to the unfolding context, but also to make it? In relation to the characters, this idea means the complete abolition of semantic bounds between the imaginary and the reality. Adequacy is supported by a glossary of terms that includes the latest branches trends. The book is intended for specialists studying the technologies of forming a new world reality. The textbook's material will also be useful to the educators at universities in fixing the guidelines for the content of a two-level education system.