Ethical principles of the American journalism are carried out, among other things, in the TV series. As the analysis object, three series of the recent years are involved. They devoted, on the one hand, to the specific media, and on the other hand, to the American (and comparatively, British) media landscape as a whole: The Morning Show (2019, Apple TV, television journalism), Press (2018, BBC, newspaper journalism), The Bold Type (gloss industry). The analysis subject is related to deontology; journalistic professional principles are viewed from an atypical point of view, namely, from the network criticism standpoint – amateur series reviews, movie bloggers.