The article is devoted to the problem of comparing analytical practices of modern philosophy. Such a problem was put in the philosophy of cognition of L.A. Mikeshina. She thoroughly studied phenomenology, hermeneutics, analytical philosophy, structuralistict and post-structuralistic concepts. Her book identifies the boundaries and possibilities of modern philosophy. The originality of L.A. Mikeshina's program is to connect hermeneutics with cognitive theories. This program is continued in the article. It is supplemented by the study of methods of philosophical anthropology. Analytical practices of philosophy are formed on the basis of book culture and are designed to analyze texts. The development of a figurative, "screen" culture generates the need for analytics and conceptualization of visual discourse. The question of how we navigate images is solved by searching for words that express the meaning of the visible. The article reveals the specifics of the study of images in visual anthropology. The object of