The work is dedicated to the history of journalistic style. The problem of the appearance of style is considered in the aspect of the ratio of such categories as journalism,media, journalisticstyle. Attention is drawn to the fact that journalism as a free and tendentious expression of the author’s personal beginning with the installation on speech skills older than the journalistic style. The main property of media speech is its utilitarianism, inclusion in the general practical activities of society. The journalistic style is formed when journalism and media begin to interact closely with each other, forming a communicative phenomenon of a fundamentally new type.