The paper discusses the significance of the epistemology of the study of political culture. The author believes that the dominance of positivist research strategies in the studies of the political and cultural dynamics of society only partially reflect the qualitative changes in modern political communications. The disintegration of the contemporary political orders into a varied range of national communities, political ideologies, and structures of governance has highlighted a necessity to properly theorize anthropological dimensions of political culture. In this case, political culture appears as a semantic programming of the collective political experience through the symbolic classification of political events through space and time. If the concept of political culture in the traditional discourse of political science made possible to observe the dynamics of the ideal in political communications from the standpoint of a rational citizen, then an analysis of the ideal in politics through the concept of political memory allows answering questions how and why is “the ideal” important for political pragmatism. Using the theory and methodology of cultural sociological analysis of political culture as an epistemological basis, the author proposes a new theoretical approach to the study of political culture.