The article describes the consistency and the structure of the scales assessing networking behavior of a person, as well as those scales' correspondence to an a priori theoretical model and empirical data. The theoretical grounding of the strategies' psychological contents is presented via the analysis of social behavior phenomena. Confirmatory factor analysis based on the data received from 241 subjects showed that the strategies of normative partnership (Cronbach's Alpha = 0.73) and interpersonal pragmatism (0.77) correspond in their contents to the expectations, the contents of the personal promotion strategy (0.82) had partial empirical confirmation. It is shown that the correlations of all 4 strategies included in the model (including altruistic investment) confirm its validity.