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The article discusses the essence of creative management and the need to use its tools in improving the efficiency of the enterprise.
Original languageRussian
Pages (from-to)10-11
JournalСтуденческий
Issue number6-2 (92)
StatePublished - 2020
Externally publishedYes

    Research areas

  • company, competitive advantage, creative management, creativity, innovativeness, management, management efficiency, инновационность, конкурентное преимущество, креативность, креативный менеджмент, менеджмент, предприятие, эффективность управления

ID: 78569626