The brand ''Made in Russia": the international communication project

Переведенное название: Бренд "Сделано в России: международный коммуникативный проект.

G.S. Melnik, S.M. Vinogradova

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциинаучнаярецензирование

Выдержка

The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.
Язык оригиналаанглийский
Название основной публикацииTHE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT
Подзаголовок основной публикацииPolitique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov
Место публикацииParis
ИздательEditions l'Harmattan
Страницы114-117
ISBN (электронное издание)978-5-7310-4493-6
ISBN (печатное издание)978-2-343-16971-2
СостояниеОпубликовано - 2019

Ключевые слова

  • brand, branding the country, Russia, a communicative project, a brand and product

Цитировать

Melnik, G. S., & Vinogradova, S. M. (2019). The brand ''Made in Russia": the international communication project. В THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov (стр. 114-117). Paris: Editions l'Harmattan.
Melnik, G.S. ; Vinogradova, S.M. . / The brand ''Made in Russia": the international communication project. THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris : Editions l'Harmattan, 2019. стр. 114-117
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title = "The brand ''Made in Russia{"}: the international communication project",
abstract = "The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.",
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author = "G.S. Melnik and S.M. Vinogradova",
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booktitle = "THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT",
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Melnik, GS & Vinogradova, SM 2019, The brand ''Made in Russia": the international communication project. в THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Editions l'Harmattan, Paris, стр. 114-117.

The brand ''Made in Russia": the international communication project. / Melnik, G.S.; Vinogradova, S.M. .

THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris : Editions l'Harmattan, 2019. стр. 114-117.

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциинаучнаярецензирование

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AB - The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.

KW - brand, branding the country, Russia, a communicative project, a brand and product

KW - brand, branding the country, Russia, a communicative project, a brand and product.

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Melnik GS, Vinogradova SM. The brand ''Made in Russia": the international communication project. В THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris: Editions l'Harmattan. 2019. стр. 114-117