TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS

Vadim Yu. Pashkus, Natalia A. Pashkus

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборникенаучная

Выдержка

This article presents the technique for estimating a university's brand in the new economic conditions. In the new economic conditions image and brand of public sector institutions are closely linked to the development of the human capital of these institutions so a lack of motivation can have a negative impact on the image. Monitoring of brand strength will allow to take in time measures on complex development of the resource potential of public sector institutions in order to increase its competitiveness on the basis of image and brand. Presented technique uses the integration of known methodologies: Boston consulting group, Kevin Keller and Y&R.
Язык оригиналаанглийский
Название основной публикацииGlobalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie.
ИздательEDIS-Zilina University publisher
Страницы554-560
ISBN (печатное издание)ISSN 1336-5878
СостояниеОпубликовано - 2013
Опубликовано для внешнего пользованияДа

Отпечаток

Economic conditions
Public sector
Consulting
Brand strength
Competitiveness
Methodology
Resources
Human capital
Monitoring

Цитировать

Pashkus, V. Y., & Pashkus, N. A. (2013). TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS. В Globalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie. (стр. 554-560). EDIS-Zilina University publisher.
Pashkus, Vadim Yu. ; Pashkus, Natalia A. / TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS. Globalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie.. EDIS-Zilina University publisher, 2013. стр. 554-560
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abstract = "This article presents the technique for estimating a university's brand in the new economic conditions. In the new economic conditions image and brand of public sector institutions are closely linked to the development of the human capital of these institutions so a lack of motivation can have a negative impact on the image. Monitoring of brand strength will allow to take in time measures on complex development of the resource potential of public sector institutions in order to increase its competitiveness on the basis of image and brand. Presented technique uses the integration of known methodologies: Boston consulting group, Kevin Keller and Y&R.",
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Pashkus, VY & Pashkus, NA 2013, TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS. в Globalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie.. EDIS-Zilina University publisher, стр. 554-560.

TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS. / Pashkus, Vadim Yu.; Pashkus, Natalia A.

Globalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie.. EDIS-Zilina University publisher, 2013. стр. 554-560.

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборникенаучная

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AB - This article presents the technique for estimating a university's brand in the new economic conditions. In the new economic conditions image and brand of public sector institutions are closely linked to the development of the human capital of these institutions so a lack of motivation can have a negative impact on the image. Monitoring of brand strength will allow to take in time measures on complex development of the resource potential of public sector institutions in order to increase its competitiveness on the basis of image and brand. Presented technique uses the integration of known methodologies: Boston consulting group, Kevin Keller and Y&R.

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Pashkus VY, Pashkus NA. TECHNIQUE FOR ESTIMATING A UNIVERSITY'S BRAND IN THE NEW ECONOMIC CONDITIONS. В Globalizacia a jej socialno-ekonomicke dosledky ‘13. Zbornik prispevkov z medzinarodnej vedeckej konferencie.. EDIS-Zilina University publisher. 2013. стр. 554-560