Stable Marketing Cooperation in a Differential Game for an Oligopoly

Mario A. Garcia-Meza, Ekaterina Viktorovna Gromova, Jose Daniel Lopez-Barrientos

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийглава/раздел

Выдержка

In this chapter, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.
Язык оригиналаанглийский
Название основной публикацииGame Theoretic Analysis
РедакторыLeon A. Petrosyan , David Wing Kay Yeung
ИздательWORLD SCIENTIFIC PUBL CO PTE LTD
Глава17
Страницы377-394
ISBN (электронное издание)9789811202025
ISBN (печатное издание)9789811202001
DOI
СостояниеОпубликовано - окт 2019

Отпечаток

Goodwill
Marketing
Differential games
Oligopoly
Cooperative solution
Depreciation

Цитировать

Garcia-Meza, M. A., Gromova, E. V., & Daniel Lopez-Barrientos, J. (2019). Stable Marketing Cooperation in a Differential Game for an Oligopoly. В L. A. Petrosyan , & D. W. K. Yeung (Ред.), Game Theoretic Analysis (стр. 377-394). WORLD SCIENTIFIC PUBL CO PTE LTD. https://doi.org/10.1142/9789811202018_0017
Garcia-Meza, Mario A. ; Gromova, Ekaterina Viktorovna ; Daniel Lopez-Barrientos, Jose. / Stable Marketing Cooperation in a Differential Game for an Oligopoly. Game Theoretic Analysis. редактор / Leon A. Petrosyan ; David Wing Kay Yeung. WORLD SCIENTIFIC PUBL CO PTE LTD, 2019. стр. 377-394
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keywords = "Differential games, stability of cooperation, random terminal time, advertising cooperation",
author = "Garcia-Meza, {Mario A.} and Gromova, {Ekaterina Viktorovna} and {Daniel Lopez-Barrientos}, Jose",
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Garcia-Meza, MA, Gromova, EV & Daniel Lopez-Barrientos, J 2019, Stable Marketing Cooperation in a Differential Game for an Oligopoly. в LA Petrosyan & DWK Yeung (ред.), Game Theoretic Analysis. WORLD SCIENTIFIC PUBL CO PTE LTD, стр. 377-394. https://doi.org/10.1142/9789811202018_0017

Stable Marketing Cooperation in a Differential Game for an Oligopoly. / Garcia-Meza, Mario A.; Gromova, Ekaterina Viktorovna ; Daniel Lopez-Barrientos, Jose.

Game Theoretic Analysis. ред. / Leon A. Petrosyan ; David Wing Kay Yeung. WORLD SCIENTIFIC PUBL CO PTE LTD, 2019. стр. 377-394.

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийглава/раздел

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N2 - In this chapter, we develop a dynamic model of an oligopoly playing an advertising game of goodwill accumulation with random terminal time. The goal is to find a cooperative solution that is time-consistent, considering a dynamic accumulation of goodwill with depreciation for a finite number of firms.

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KW - stability of cooperation

KW - random terminal time

KW - advertising cooperation

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Garcia-Meza MA, Gromova EV, Daniel Lopez-Barrientos J. Stable Marketing Cooperation in a Differential Game for an Oligopoly. В Petrosyan LA, Yeung DWK, редакторы, Game Theoretic Analysis. WORLD SCIENTIFIC PUBL CO PTE LTD. 2019. стр. 377-394 https://doi.org/10.1142/9789811202018_0017