TY - CHAP

T1 - Speech Image of a Political Leader

T2 - Cases of President of Azerbaijan Ilham Aliyev and Prime Minister of Armenia Nikol Pashinyan

AU - Niyazova, Galina

AU - Niyazov, Niyazi

N1 - Publisher Copyright: © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

PY - 2021

Y1 - 2021

N2 - Diplomacy and military power are considered to be tools of promoting interests of a state on the international arena. Today interaction in economic and cultural spheres enters the picture due to extension of economic cooperation and information technologies use. Thus, theorists start to speak about the role of strategic communication in the contemporary international relations and global politics. Speech image of a politician plays the pivotal role in the structure of the understanding of strategic communication. The problem posed by language and power interaction acquires a new meaning, attracting great number of scientists. Noteworthy, interdependence of language and power is so great, these notions are so close, that some scholars consider them to be synonyms. Obviously, politicians use their political rhetoric as a tool of domestic and foreign policy conducting. Nevertheless, it is due to new technologies and the Internet that they are able to appeal to the general public not only to their colleagues. Speaking about a foreign language as a tool of strategic communication, we mean interdependence of a language and our ability to extend our influence. Thus, our ability to use a global language implies extending our influence globally. Taking into consideration the current state of affairs concerning the Karabakh settlement, we consider it relevant to resort to English ability of President of Azerbaijan Ilham Aliyev and Prime Minister of Armenia Nikol Pashinyan, because addressing a large audience gives each of them an opportunity to reveal their viewpoints, attracting potential allies and promoting interests of the state each of them presents. Nonetheless, the politicians cope with this task with different results.

AB - Diplomacy and military power are considered to be tools of promoting interests of a state on the international arena. Today interaction in economic and cultural spheres enters the picture due to extension of economic cooperation and information technologies use. Thus, theorists start to speak about the role of strategic communication in the contemporary international relations and global politics. Speech image of a politician plays the pivotal role in the structure of the understanding of strategic communication. The problem posed by language and power interaction acquires a new meaning, attracting great number of scientists. Noteworthy, interdependence of language and power is so great, these notions are so close, that some scholars consider them to be synonyms. Obviously, politicians use their political rhetoric as a tool of domestic and foreign policy conducting. Nevertheless, it is due to new technologies and the Internet that they are able to appeal to the general public not only to their colleagues. Speaking about a foreign language as a tool of strategic communication, we mean interdependence of a language and our ability to extend our influence. Thus, our ability to use a global language implies extending our influence globally. Taking into consideration the current state of affairs concerning the Karabakh settlement, we consider it relevant to resort to English ability of President of Azerbaijan Ilham Aliyev and Prime Minister of Armenia Nikol Pashinyan, because addressing a large audience gives each of them an opportunity to reveal their viewpoints, attracting potential allies and promoting interests of the state each of them presents. Nonetheless, the politicians cope with this task with different results.

KW - Armenia

KW - Azerbaijan

KW - Language policy

KW - Speech image

KW - Strategic communication

UR - http://www.scopus.com/inward/record.url?scp=85109964344&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/071c7cdc-e621-32f9-9e23-45d62c9fdb7b/

U2 - 10.1007/978-3-030-78690-8_38

DO - 10.1007/978-3-030-78690-8_38

M3 - Chapter

AN - SCOPUS:85109964344

T3 - Springer Geography

SP - 446

EP - 452

BT - Springer Geography

PB - Springer Nature

ER -