Socio-Cultural Sphere, Governance and City Branding in New Economy

V.Y. Pashkus, N.A. Pashkus, A.B. Asadulaev, A.O. Bulina

Результат исследований: Научные публикации в периодических изданияхстатьянаучная

2 Цитирования (Scopus)

Выдержка

The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St. Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation of the strength of the brand is universal enough, but due to a pronounced specificity of various segments of the public sector it requires specifying when evaluating consumer interest in services for various types of organizations. In this paper, brand evaluation can not be based on the financial performance of organizations; we are not interested on the characteristics of brand equity, but on indicators of consumer preferences and the associated strength of the brand on the market. The proposed method can be adapted to different segments of the public sector (and their impact on brand site) that require adaptation indicators of demand and availability of the services of these organizations. It requires considering n
Язык оригиналаанглийский
Страницы (с-по)86-92
ЖурналReview of European Studies
Том7
Номер выпуска6
DOI
СостояниеОпубликовано - 2015

Цитировать

Pashkus, V.Y. ; Pashkus, N.A. ; Asadulaev, A.B. ; Bulina, A.O. / Socio-Cultural Sphere, Governance and City Branding in New Economy. В: Review of European Studies. 2015 ; Том 7, № 6. стр. 86-92.
@article{b0cc430dc8d44ad28383aff95dc82929,
title = "Socio-Cultural Sphere, Governance and City Branding in New Economy",
abstract = "The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St. Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation of the strength of the brand is universal enough, but due to a pronounced specificity of various segments of the public sector it requires specifying when evaluating consumer interest in services for various types of organizations. In this paper, brand evaluation can not be based on the financial performance of organizations; we are not interested on the characteristics of brand equity, but on indicators of consumer preferences and the associated strength of the brand on the market. The proposed method can be adapted to different segments of the public sector (and their impact on brand site) that require adaptation indicators of demand and availability of the services of these organizations. It requires considering n",
author = "V.Y. Pashkus and N.A. Pashkus and A.B. Asadulaev and A.O. Bulina",
year = "2015",
doi = "10.5539/res.v7n6p86",
language = "English",
volume = "7",
pages = "86--92",
journal = "Review of European Studies",
issn = "1918-7173",
publisher = "Canadian Center of Science and Education",
number = "6",

}

Socio-Cultural Sphere, Governance and City Branding in New Economy. / Pashkus, V.Y.; Pashkus, N.A.; Asadulaev, A.B.; Bulina, A.O.

В: Review of European Studies, Том 7, № 6, 2015, стр. 86-92.

Результат исследований: Научные публикации в периодических изданияхстатьянаучная

TY - JOUR

T1 - Socio-Cultural Sphere, Governance and City Branding in New Economy

AU - Pashkus, V.Y.

AU - Pashkus, N.A.

AU - Asadulaev, A.B.

AU - Bulina, A.O.

PY - 2015

Y1 - 2015

N2 - The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St. Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation of the strength of the brand is universal enough, but due to a pronounced specificity of various segments of the public sector it requires specifying when evaluating consumer interest in services for various types of organizations. In this paper, brand evaluation can not be based on the financial performance of organizations; we are not interested on the characteristics of brand equity, but on indicators of consumer preferences and the associated strength of the brand on the market. The proposed method can be adapted to different segments of the public sector (and their impact on brand site) that require adaptation indicators of demand and availability of the services of these organizations. It requires considering n

AB - The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St. Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation of the strength of the brand is universal enough, but due to a pronounced specificity of various segments of the public sector it requires specifying when evaluating consumer interest in services for various types of organizations. In this paper, brand evaluation can not be based on the financial performance of organizations; we are not interested on the characteristics of brand equity, but on indicators of consumer preferences and the associated strength of the brand on the market. The proposed method can be adapted to different segments of the public sector (and their impact on brand site) that require adaptation indicators of demand and availability of the services of these organizations. It requires considering n

U2 - 10.5539/res.v7n6p86

DO - 10.5539/res.v7n6p86

M3 - Article

VL - 7

SP - 86

EP - 92

JO - Review of European Studies

JF - Review of European Studies

SN - 1918-7173

IS - 6

ER -