Social Representations about Reputation as the Company's Social Capital

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциинаучнаярецензирование

Аннотация

This research work covers issues related to social representations of reputation and the main principals of foundation the reputation. The study involved 479 people. The objective of our research is to study the socio-psychological representations of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. A meaningful and statistical analysis of the results based on the method "Unfinished sentences" allows us to formulate several statements. We found practical confirmation that the representation of reputation is perceived as honesty, credibility, openness, reliability, quality of products and services that is the core of company social capital. All the above is a confirmation of the existence of a strong internal corporate reputation management that studies the specifics of building reputation and creating positive social representations about the company. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.
Язык оригиналаанглийский
Название основной публикацииProceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019)
РедакторыNikolai L. Shamne, Elena Yu. Malushko, Vladislav G. Lizunkov
ИздательAtlantis Press
Страницы267-271
ISBN (печатное издание)9789462527560
СостояниеОпубликовано - 2020
СобытиеI International Scientific Practical Conference “The Individual and Society in the Modern Geopolitical Environment” - Волгоград, Российская Федерация
Продолжительность: 23 мая 201929 мая 2019

Серия публикаций

НазваниеASSEHR
Том331
ISSN (печатное издание)2352-5398

конференция

конференцияI International Scientific Practical Conference “The Individual and Society in the Modern Geopolitical Environment”
Сокращенный заголовокISMGE'2019
СтранаРоссийская Федерация
ГородВолгоград
Период23/05/1929/05/19

Предметные области Scopus

  • Психология (все)

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