Private Label as a global trend of food networks for pricing policy optimization (case study of St. Petersburg)

Elena Gregova, Viktor Dengov, Irina Tulyakova, Azer Mustafaev

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференции

Аннотация

The practice of creating Private Label by large food chains is a global trend. Such international and Russian retailers as Auchan, SPAR, Prisma, Okay, Lenta, etc. have these products of their own brand. However, this marketing policy is not used by all the players in this market. In the conditions of a protracted economic recession that began in Russia in 2014, even such a seemingly stable sector of the economy as grocery retail faced a decline in its trade. The main reason for the current situation is, of course, a significant, more than 15% in 5 years, fall in real disposable incomes of Russian households. At the same time, for certain groups of households (families with children, single pensioners, etc.), the poverty is still much higher. In such households, expenses for food take significantly more than half of their incomes. The heightened competition of retail chains for a shrinking budget of buyers pushes them to search for new models of pricing policy. This article explores the possibility of using the practice Private Label by food chains.

Язык оригиналаАнглийский
Название основной публикации19TH INTERNATIONAL SCIENTIFIC CONFERENCE GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 2019 - SUSTAINABILITY IN THE GLOBAL-KNOWLEDGE ECONOMY
Подзаголовок основной публикацииUSTAINABILITY IN THE GLOBAL-KNOWLEDGE ECONOMY
РедакторыT Kliestik
Место публикации17 AVE DU HOGGAR PARC D ACTIVITES COUTABOEUF BP 112, F-91944 CEDEX A, FRANCE
ИздательEDP Sciences
Число страниц10
Том74
DOI
СостояниеОпубликовано - 2020
Событие19th International Scientific Conference Globalization and Its Socio- Economic Consequences - Sustainability in the Global-Knowledge Economy - Rajecke Teplice, Словакия
Продолжительность: 9 окт 201910 окт 2019

Серия публикаций

НазваниеSHS Web of Conferences
ИздательE D P SCIENCES
Том74
ISSN (печатное издание)2261-2424

конференция

конференция19th International Scientific Conference Globalization and Its Socio- Economic Consequences - Sustainability in the Global-Knowledge Economy
СтранаСловакия
ГородRajecke Teplice
Период9/10/1910/10/19

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