Navigation or layout? Elements of web design and their combination on high-rank pages of university web portals

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциирецензирование

Аннотация

Today’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the structure of 23 most popular university web portals, basing on indices for webpage usability (U-index) and portal navigation (N-index) developed and pre-tested separately on previous stages of our research. Our results show that classic patterns of web design, such as the F-pattern in page layout and two-frame menu structure, are characteristic for most of the sampled pages. Also, we show that the pages ranked high by betweenness centrality mostly have U-index close to 0.5, while their N-index is high. This combination ensures the leading positions of these pages within the portal graph.
Язык оригиналаанглийский
Название основной публикации6th SWS International Scientific Conference on Social Sciences 2019
Подзаголовок основной публикацииConference proceedings
Место публикацииSofia, Bulgaria
ИздательSTEF92 Technology Ltd.
Страницы241-248
Число страниц8
Том6
ISBN (печатное издание)9786197408959
СостояниеОпубликовано - авг 2019
Событие6th SWS International Scientific Conference on Social Sciences 2019 - Paradise Blue 5 *****, Congress Center, Albena, Болгария
Продолжительность: 26 авг 20191 сен 2019
Номер конференции: 6
https://www.sgemsocial.org/

Серия публикаций

НазваниеSWS International Scientific Conference on Social Sciences - ISCSS

конференция

конференция6th SWS International Scientific Conference on Social Sciences 2019
Сокращенный заголовокSWS2019-SGEM2019
СтранаБолгария
ГородAlbena
Период26/08/191/09/19
Адрес в сети Интернет

Fingerprint

Подробные сведения о темах исследования «Navigation or layout? Elements of web design and their combination on high-rank pages of university web portals». Вместе они формируют уникальный семантический отпечаток (fingerprint).

Цитировать