Internet-Technology and Marketing: Theoretical Approach

Результат исследований: Научные публикации в периодических изданияхстатья

12 Цитирования (Scopus)

Выдержка

This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.
Язык оригиналаанглийский
Страницы (с-по)266-269
ЖурналWorld Applied Sciences Journal
Том27
Номер выпуска13(A)
DOI
СостояниеОпубликовано - 2013

Отпечаток

marketing
Internet
communication
new media
communication technology
information technology

Цитировать

@article{2058fb8aca7d4ae6a357bd833ab01958,
title = "Internet-Technology and Marketing: Theoretical Approach",
abstract = "This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.",
keywords = "Internet technology, Internet marketing, New media and marketing",
author = "M.O. Potolokova and Y.V. Kurysheva",
year = "2013",
doi = "10.5829/idosi.wasj.2013.27.elelc.55",
language = "English",
volume = "27",
pages = "266--269",
journal = "World Applied Sciences Journal",
issn = "1818-4952",
publisher = "International Digital Organization for Scientific Information",
number = "13(A)",

}

Internet-Technology and Marketing: Theoretical Approach. / Potolokova, M.O.; Kurysheva, Y.V.

В: World Applied Sciences Journal, Том 27, № 13(A), 2013, стр. 266-269.

Результат исследований: Научные публикации в периодических изданияхстатья

TY - JOUR

T1 - Internet-Technology and Marketing: Theoretical Approach

AU - Potolokova, M.O.

AU - Kurysheva, Y.V.

PY - 2013

Y1 - 2013

N2 - This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.

AB - This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.

KW - Internet technology

KW - Internet marketing

KW - New media and marketing

U2 - 10.5829/idosi.wasj.2013.27.elelc.55

DO - 10.5829/idosi.wasj.2013.27.elelc.55

M3 - Article

VL - 27

SP - 266

EP - 269

JO - World Applied Sciences Journal

JF - World Applied Sciences Journal

SN - 1818-4952

IS - 13(A)

ER -