International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantages

Результат исследований: Книги, отчёты, сборникикнига, в т.ч. монография, учебник

Аннотация

Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providin
Язык оригиналаанглийский
ИздательTaylor & Francis
СостояниеОпубликовано - 2017

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