How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value

M. J. Del Rio Olivares, J. Frösén, P. Mattila

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференции

Язык оригиналаанглийский
Название основной публикацииAustralia New Zealand Marketing Academy Conference 2013
Подзаголовок основной публикацииProceedings
ИздательUniversity of Auckland
Страницы117, 34-36
ISBN (печатное издание)978-0-646-56330-5
СостояниеОпубликовано - 2013
Опубликовано для внешнего пользованияДа

Цитировать

Del Rio Olivares, M. J., Frösén, J., & Mattila, P. (2013). How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value. В Australia New Zealand Marketing Academy Conference 2013: Proceedings (стр. 117, 34-36). University of Auckland.
Del Rio Olivares, M. J. ; Frösén, J. ; Mattila, P. / How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value. Australia New Zealand Marketing Academy Conference 2013: Proceedings. University of Auckland, 2013. стр. 117, 34-36
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year = "2013",
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Del Rio Olivares, MJ, Frösén, J & Mattila, P 2013, How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value. в Australia New Zealand Marketing Academy Conference 2013: Proceedings. University of Auckland, стр. 117, 34-36.

How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value. / Del Rio Olivares, M. J.; Frösén, J.; Mattila, P.

Australia New Zealand Marketing Academy Conference 2013: Proceedings. University of Auckland, 2013. стр. 117, 34-36.

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференции

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T1 - How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value

AU - Del Rio Olivares, M. J.

AU - Frösén, J.

AU - Mattila, P.

PY - 2013

Y1 - 2013

M3 - Conference contribution

SN - 978-0-646-56330-5

SP - 117, 34-36

BT - Australia New Zealand Marketing Academy Conference 2013

PB - University of Auckland

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Del Rio Olivares MJ, Frösén J, Mattila P. How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value. В Australia New Zealand Marketing Academy Conference 2013: Proceedings. University of Auckland. 2013. стр. 117, 34-36