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GLOBAL STRATEGIES OF THE AIRLINE INDUSTRY: A CASE STUDY OF RYANAIR, EMIRATES, NETJETS, AND THOMAS COOK. / Ameyaw, Abdul-Kadir.

в: StudNet, Том 3, № 3, 2020, стр. 204-217.

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@article{8cb99e68ca2c44448cff10d8935cdf8c,
title = "GLOBAL STRATEGIES OF THE AIRLINE INDUSTRY: A CASE STUDY OF RYANAIR, EMIRATES, NETJETS, AND THOMAS COOK.",
abstract = "Despite the airline industry{\textquoteright}s immense economic, political, and societal importance, it is structurally unattractive, because it constitutes the least profitable industry within the aviation industry. Although strong rivalry and external challenges led to various airline bankruptcies in the past years, sustainable growth stories of airlines are still observable. This research identifies firm-specific advantages and sources of international advantages of well-established players, that allow them to be profitable. These advantages were derived from the analysis of four airlines with a different strategic focus, which are Ryanair, Emirates, NetJets, and Thomas Cook Group. We found that for an airline to be successful in this extremely competitive industry, it needs to have a clear strategy as suggested by Porter (2008). It also needs to internationalize its operations by choosing a core strategy from the rule of four: augment, aggregate, agglomerate, and arbitrage as recommended by Collis (2014).",
keywords = "NetJets, Ryanair, авиакомпания, правило четырех, Томас Кук, эмираты, NetJets, Ryanair, авиакомпания, правило четырех, Томас Кук, эмираты",
author = "Abdul-Kadir Ameyaw",
year = "2020",
language = "English",
volume = "3",
pages = "204--217",
journal = "StudNet",
issn = "2658-4964",
publisher = "Электронная наука",
number = "3",

}

RIS

TY - JOUR

T1 - GLOBAL STRATEGIES OF THE AIRLINE INDUSTRY: A CASE STUDY OF RYANAIR, EMIRATES, NETJETS, AND THOMAS COOK.

AU - Ameyaw, Abdul-Kadir

PY - 2020

Y1 - 2020

N2 - Despite the airline industry’s immense economic, political, and societal importance, it is structurally unattractive, because it constitutes the least profitable industry within the aviation industry. Although strong rivalry and external challenges led to various airline bankruptcies in the past years, sustainable growth stories of airlines are still observable. This research identifies firm-specific advantages and sources of international advantages of well-established players, that allow them to be profitable. These advantages were derived from the analysis of four airlines with a different strategic focus, which are Ryanair, Emirates, NetJets, and Thomas Cook Group. We found that for an airline to be successful in this extremely competitive industry, it needs to have a clear strategy as suggested by Porter (2008). It also needs to internationalize its operations by choosing a core strategy from the rule of four: augment, aggregate, agglomerate, and arbitrage as recommended by Collis (2014).

AB - Despite the airline industry’s immense economic, political, and societal importance, it is structurally unattractive, because it constitutes the least profitable industry within the aviation industry. Although strong rivalry and external challenges led to various airline bankruptcies in the past years, sustainable growth stories of airlines are still observable. This research identifies firm-specific advantages and sources of international advantages of well-established players, that allow them to be profitable. These advantages were derived from the analysis of four airlines with a different strategic focus, which are Ryanair, Emirates, NetJets, and Thomas Cook Group. We found that for an airline to be successful in this extremely competitive industry, it needs to have a clear strategy as suggested by Porter (2008). It also needs to internationalize its operations by choosing a core strategy from the rule of four: augment, aggregate, agglomerate, and arbitrage as recommended by Collis (2014).

KW - NetJets

KW - Ryanair

KW - авиакомпания

KW - правило четырех

KW - Томас Кук

KW - эмираты

KW - NetJets

KW - Ryanair

KW - авиакомпания

KW - правило четырех

KW - Томас Кук

KW - эмираты

M3 - Article

VL - 3

SP - 204

EP - 217

JO - StudNet

JF - StudNet

SN - 2658-4964

IS - 3

ER -

ID: 78424684