Generation Z and Its Value Transformations: Digital Reality Vs. Phygital Interaction

Irina Tolstikova, Olga Ignatjeva, Konstantin Kondratenko, Alexander Pletnev

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференции


. The impact of phygital reality on generation Z is the focus of this article. Phygital is understood as a system of interaction in the new world when digi-tal space penetrates the physical and integrates with a person. For research-ers, as well as for representatives of business, education, and media culture, the question of how phygital reality practices influence formation of the val-ues of the most active digital audience - generation Z is becoming more and more relevant. Issues of value system are commonly seen among a typical representative of the generation Z that lives in St. Petersburg. The change in the value priorities of modern society is investigated. An analysis of the re-sults made it possible to obtain the image of generation Z from generation Y viewpoint, to study the hierarchy of values of generation Z and to draw inter-generational analogies. It is shown that some features attributed to this gener-ation are not supported by data. The results of the study of the value system of a typical representative of generation Z in St Petersburg are in some con-tradiction with the value system of generation Z in other countries. The au-thors believe that generation Z studies present valuable material for develop-ing governing solutions in terms of desired goals and actions to achieve a de-veloped digital society
Язык оригиналаанглийский
Название основной публикацииDigital Transformation and Global Society (DTGS 2020)
Подзаголовок основной публикацииProceedings of the 5th International Conference, , St. Petersburg (2020)
РедакторыA.V. Chugunov, et al.
ИздательSpringer Nature
ISBN (электронное издание)9783030652180
СостояниеЭлектронная публикация перед печатью - 9 янв 2021
СобытиеDigital Transformation and Global Society 2020: 5th International Conference - ITMO University, Санкт-Петербург, Российская Федерация
Продолжительность: 17 июн 202019 июн 2020
Номер конференции: 5

Серия публикаций

НазваниеCommunications in Computer and Information Science


конференцияDigital Transformation and Global Society 2020
Сокращенный заголовокDTGS 2020
СтранаРоссийская Федерация
Адрес в сети Интернет

Предметные области Scopus

  • Компьютерные науки (все)

Ключевые слова

  • generation Z, generation Y, phygital reality, values, values transformation

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