Factors Influencing Individual Customers' Trust in Mobile Banking

Daiva Jureviciene, Viktorija Skvarciany

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциирецензирование

Аннотация

The paper explores the individual customers' confidence in the mobile baking sector in Lithuania. Skvarciany and Jureviciene (2017b) identified the factors and their sub factors influencing confidence in the banking business. In order to assess the importance of these factors for the mobile banking sector, we used expert evaluation method to distinguish the most important factors and sub factors that could lead to a higher confidence level of commercial banks' individual clients and analytic hierarchy process method for data processing. The experts assigned the factors and sub factors with the weights which show the most important ones in customers' confidence-building process in mobile banking. The results indicate that the key factor influencing customers' confidence in mobile banking in Lithuania is customers' characteristics and the weightiest its sub factor is computer literacy.

Язык оригиналаАнглийский
Название основной публикации12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
РедакторыT Loster, T Pavelka
ИздательMELANDRIUM
Страницы751-759
Число страниц9
СостояниеОпубликовано - 2018
Событие12th International Days of Statistics and Economics - Prague, Чехия
Продолжительность: 6 сен 20188 сен 2018

конференция

конференция12th International Days of Statistics and Economics
СтранаЧехия
ГородPrague
Период6/09/188/09/18

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