Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
DOMINANTS OF AUDIOVISUAL TEXT IN THE ASPECT OF TV DISCOURSES RESEARCH. / Berezhnaia, M. A.
в: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА , № 3, 2016, стр. 147-156.Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
}
TY - JOUR
T1 - DOMINANTS OF AUDIOVISUAL TEXT IN THE ASPECT OF TV DISCOURSES RESEARCH
AU - Berezhnaia, M. A.
PY - 2016
Y1 - 2016
N2 - The article proves the possibility of using the method of an emotional and semantic dominant in the analysis of audiovisual texts, namely television news in the aspect of discourses forming. Modern "by-the-way" perception of compression television texts determines the need to investigate the keywords of messages that in the audiovisual version of the presentation appear as complex intermedia dominants. They define the meaning of the text and its understanding by the audience. Identification of such key moments will expand the palette of creative methods of presenting information and reveal the ways of creation of TV discourses.
AB - The article proves the possibility of using the method of an emotional and semantic dominant in the analysis of audiovisual texts, namely television news in the aspect of discourses forming. Modern "by-the-way" perception of compression television texts determines the need to investigate the keywords of messages that in the audiovisual version of the presentation appear as complex intermedia dominants. They define the meaning of the text and its understanding by the audience. Identification of such key moments will expand the palette of creative methods of presenting information and reveal the ways of creation of TV discourses.
KW - television test
KW - emotional & semantic dominant
KW - discourse
KW - TV creative methods
U2 - 10.21638/11701/spbu09.2016.317
DO - 10.21638/11701/spbu09.2016.317
M3 - статья
SP - 147
EP - 156
JO - ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА
JF - ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. ЯЗЫК И ЛИТЕРАТУРА
SN - 2541-9358
IS - 3
ER -
ID: 75748581