Developing brand awareness via social networks as a new sprout of global firms’ strategy on the Russian market

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@article{1c1c46822de14f48a5f8efda4368001b,

title = "Developing brand awareness via social networks as a new sprout of global firms{\textquoteright} strategy on the Russian market",

author = "A. Panibratov",

year = "2014",

language = "English",

volume = "23",

pages = "37--56",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Haworth Press Inc.",

number = "1-2",

}