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АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES. / Ручьёва, Алина Сергеевна; Смирнова, Мария Михайловна; Головачева, Ксения Сергеевна.

в: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, Том 21, № 3, 2023, стр. 285-306.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

Harvard

Ручьёва, АС, Смирнова, ММ & Головачева, КС 2023, 'АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES', РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, Том. 21, № 3, стр. 285-306. https://doi.org/10.21638/spbu18.2023.301

APA

Ручьёва, А. С., Смирнова, М. М., & Головачева, К. С. (2023). АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА, 21(3), 285-306. https://doi.org/10.21638/spbu18.2023.301

Vancouver

Ручьёва АС, Смирнова ММ, Головачева КС. АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES. РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2023;21(3):285-306. https://doi.org/10.21638/spbu18.2023.301

Author

Ручьёва, Алина Сергеевна ; Смирнова, Мария Михайловна ; Головачева, Ксения Сергеевна. / АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES. в: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 2023 ; Том 21, № 3. стр. 285-306.

BibTeX

@article{72459098ec5c4a3d940faf07adcb6169,
title = "АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES",
abstract = "Goal: to determine how three business model adaptation (BMA) strategies (namely, product development, market development, and diversification) influence firm profitability through the mediating mechanisms of customer behavioral loyalty and acquisition during the COVID-19 pandemic. Methodology: the study is based on a telephone survey of 210 Russian micro and small enterprises conducted in the beginning of 2022. Structural equation modeling is used to test the relationships between three BMA strategies, customer behavioral loyalty, customer acquisition, and firm profitability.Findings: three BMA strategies positively influence customer acquisition but have no effects on customer behavioral loyalty. In turn, customer behavioral loyalty and acquisition unequally contribute to firm profitability. Diversification strategy is found to be the only strategy that positively influences firm profitability during the crisis...",
keywords = "BUSINESS MODEL ADAPTATION, FIRM PROFITABILITY, COVID-19 PANDEMIC, CUSTOMER BEHAVIORAL LOYALTY, CUSTOMER ACQUISITION",
author = "Ручьёва, {Алина Сергеевна} and Смирнова, {Мария Михайловна} and Головачева, {Ксения Сергеевна}",
year = "2023",
doi = "10.21638/spbu18.2023.301",
language = "русский",
volume = "21",
pages = "285--306",
journal = "РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА",
issn = "1729-7427",
publisher = "Издательство Санкт-Петербургского университета",
number = "3",

}

RIS

TY - JOUR

T1 - АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES

AU - Ручьёва, Алина Сергеевна

AU - Смирнова, Мария Михайловна

AU - Головачева, Ксения Сергеевна

PY - 2023

Y1 - 2023

N2 - Goal: to determine how three business model adaptation (BMA) strategies (namely, product development, market development, and diversification) influence firm profitability through the mediating mechanisms of customer behavioral loyalty and acquisition during the COVID-19 pandemic. Methodology: the study is based on a telephone survey of 210 Russian micro and small enterprises conducted in the beginning of 2022. Structural equation modeling is used to test the relationships between three BMA strategies, customer behavioral loyalty, customer acquisition, and firm profitability.Findings: three BMA strategies positively influence customer acquisition but have no effects on customer behavioral loyalty. In turn, customer behavioral loyalty and acquisition unequally contribute to firm profitability. Diversification strategy is found to be the only strategy that positively influences firm profitability during the crisis...

AB - Goal: to determine how three business model adaptation (BMA) strategies (namely, product development, market development, and diversification) influence firm profitability through the mediating mechanisms of customer behavioral loyalty and acquisition during the COVID-19 pandemic. Methodology: the study is based on a telephone survey of 210 Russian micro and small enterprises conducted in the beginning of 2022. Structural equation modeling is used to test the relationships between three BMA strategies, customer behavioral loyalty, customer acquisition, and firm profitability.Findings: three BMA strategies positively influence customer acquisition but have no effects on customer behavioral loyalty. In turn, customer behavioral loyalty and acquisition unequally contribute to firm profitability. Diversification strategy is found to be the only strategy that positively influences firm profitability during the crisis...

KW - BUSINESS MODEL ADAPTATION

KW - FIRM PROFITABILITY

KW - COVID-19 PANDEMIC

KW - CUSTOMER BEHAVIORAL LOYALTY

KW - CUSTOMER ACQUISITION

UR - https://elibrary.ru/item.asp?id=60777793

U2 - 10.21638/spbu18.2023.301

DO - 10.21638/spbu18.2023.301

M3 - статья

VL - 21

SP - 285

EP - 306

JO - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

JF - РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА

SN - 1729-7427

IS - 3

ER -

ID: 143473145