Culture in the global economy: features of cultural goods on the threshold of a knowledge economy and increasing the country′s competitiveness

Результат исследований: Научные публикации в периодических изданияхстатья

Выдержка

The purpose of the article is to identify and analyze the
problem areas of formation of values of cultural objects and further
positioning of the territories in which they are located. Nowadays,
approaches to the competitiveness of a market entity operating in the
global economy have been changing dramatically due to the fact, that
business has increased its role in a post-industrial society. The importance
of marketing, especially in the field of culture, is considerably enhanced by
the dominance of imperceptible assets inherent in the knowledge economy.
However, the use of marketing involves taking into account the specifics of
cultural practices. These practices manifest themselves at the level of
understanding the nature of the cultural product as well as at pricing,
promotion methods and mechanisms of distribution of cultural products to
target consumer markets. The article uses the methodology of
breakthrough positioning based on modified Cagan–Vogel maps and
shows that since the culture is the “sphere of presence” of public interest,
art objects cause growing competitiveness of territories where they are
exhibited. The article substantiates the need for state participation in
promoting cultural goods.
Язык оригиналаанглийский
Номер статьи01015
Число страниц9
ЖурналSHS Web of Conferences
Том74
DOI
СостояниеЭлектронная публикация перед печатью - 10 янв 2020
СобытиеThe 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy - Rajecke Teplice, Словакия
Продолжительность: 7 окт 20199 окт 2019

Отпечаток

Global economy
Knowledge economy
Cultural goods
Marketing
Competitiveness
Public interest
Art
Participation
Methodology
Pricing
Post-industrial society
Consumer markets
Positioning
Assets

Цитировать

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title = "Culture in the global economy: features of cultural goods on the threshold of a knowledge economy and increasing the country′s competitiveness",
abstract = "The purpose of the article is to identify and analyze theproblem areas of formation of values of cultural objects and furtherpositioning of the territories in which they are located. Nowadays,approaches to the competitiveness of a market entity operating in theglobal economy have been changing dramatically due to the fact, thatbusiness has increased its role in a post-industrial society. The importanceof marketing, especially in the field of culture, is considerably enhanced bythe dominance of imperceptible assets inherent in the knowledge economy.However, the use of marketing involves taking into account the specifics ofcultural practices. These practices manifest themselves at the level ofunderstanding the nature of the cultural product as well as at pricing,promotion methods and mechanisms of distribution of cultural products totarget consumer markets. The article uses the methodology ofbreakthrough positioning based on modified Cagan–Vogel maps andshows that since the culture is the “sphere of presence” of public interest,art objects cause growing competitiveness of territories where they areexhibited. The article substantiates the need for state participation inpromoting cultural goods.",
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Culture in the global economy: features of cultural goods on the threshold of a knowledge economy and increasing the country′s competitiveness. / Koltsova, Anna; Alpatov, Gennady; Volkova, Anna.

В: SHS Web of Conferences, Том 74, 01015, 10.01.2020.

Результат исследований: Научные публикации в периодических изданияхстатья

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AB - The purpose of the article is to identify and analyze theproblem areas of formation of values of cultural objects and furtherpositioning of the territories in which they are located. Nowadays,approaches to the competitiveness of a market entity operating in theglobal economy have been changing dramatically due to the fact, thatbusiness has increased its role in a post-industrial society. The importanceof marketing, especially in the field of culture, is considerably enhanced bythe dominance of imperceptible assets inherent in the knowledge economy.However, the use of marketing involves taking into account the specifics ofcultural practices. These practices manifest themselves at the level ofunderstanding the nature of the cultural product as well as at pricing,promotion methods and mechanisms of distribution of cultural products totarget consumer markets. The article uses the methodology ofbreakthrough positioning based on modified Cagan–Vogel maps andshows that since the culture is the “sphere of presence” of public interest,art objects cause growing competitiveness of territories where they areexhibited. The article substantiates the need for state participation inpromoting cultural goods.

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