This case study gives an overview of the Russian fast food industry and how the Chainaya Lozhka (Teaspoon) Company entered this very competitive market. It provides information about the company's development during the first five years of its existence and gives special attention to issues such as company management within the company life cycle theory. The case contains extensive information that can help in working out future strategies for the company's development and in choosing a suitable organizational structure that would meet business demands.
|Журнал||Asian Journal of Management Cases|
|Состояние||Опубликовано - 2008|