Big Filter: Russian Filters in the International Market

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийглава/раздел

Выдержка

This case covers a family-run car filter business and the questions its founder/CEO faced about the company’s growth strategy. Should they stay in a less competitive market, in which they served nearly all continents? Or should they move into much more competitive and attractive segments, directly supplying OEMs, and therefore competing with lead players such as Bosch, among others?
Язык оригиналаанглийский
Название основной публикации"New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies""
ИздательPalgrave Macmillan Ltd.
Страницы155-178
ISBN (печатное издание)978-1-137-44630-5
СостояниеОпубликовано - 2014

Отпечаток

Competitive market
International markets
Growth strategy
Founder CEO
Car
Filter

Цитировать

Shirokova, G. (2014). Big Filter: Russian Filters in the International Market. В "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"" (стр. 155-178). Palgrave Macmillan Ltd..
Shirokova, G. / Big Filter: Russian Filters in the International Market. "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"". Palgrave Macmillan Ltd., 2014. стр. 155-178
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Shirokova, G 2014, Big Filter: Russian Filters in the International Market. в "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"". Palgrave Macmillan Ltd., стр. 155-178.

Big Filter: Russian Filters in the International Market. / Shirokova, G.

"New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"". Palgrave Macmillan Ltd., 2014. стр. 155-178.

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийглава/раздел

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AB - This case covers a family-run car filter business and the questions its founder/CEO faced about the company’s growth strategy. Should they stay in a less competitive market, in which they served nearly all continents? Or should they move into much more competitive and attractive segments, directly supplying OEMs, and therefore competing with lead players such as Bosch, among others?

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Shirokova G. Big Filter: Russian Filters in the International Market. В "New European Champions. ""Entrepreneurial Icebreakers. Conquering International Markets from Transition Economies"". Palgrave Macmillan Ltd. 2014. стр. 155-178