Social Bots As an Instrument of Influence in Social Networks: Typologization Problems

Переведенное название: Социальные боты как инструмент влияния в социальных сетях: проблемы типологии

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференциинаучнаярецензирование

Аннотация

Nowadays, in the field of social bots investigations, we can observe a new research trend — a shift from a technology-centered to sociology-centered interpretation. It leads to the creation of new perspectives for sociology: now the phenomenon of social bots is not only considered as one of the efficient manipulative technologies but has a wider meaning: new communicative technology of informational impact in the social networks space. The objective of this research is the assessment in the context of new approach of main established social bots typologies (based on the fields of their usage, objectives, degree of human behavior imitation), and also an ambiguity and controversy of the use of such typologies using the example of botnets operating in VKontakte social network. A method of botnet identification is based on comprehensive methodology developed by the authors which includes the frequency analysis of published messages, botnet profiling, statistical analysis of content, analysis of botnet structural organization, division of content into semantic units, forming content clusters, content analysis inside the clusters, identification of extremes — maximum number of unique texts published by botnets in a particular cluster for a certain period. The methodology was applied for the botnet space investigation of Russian online social network VKontakte in February and October 2018. The survey has fixed that among 10 of the most active performing botnets, three botnets were identified that demonstrate the ambiguity and controversy of their typologization according to the following criteria: botnet “Defrauded shareholders of LenSpetsStroy” — according to the field of their usage, botnet “Political news in Russian and Ukrainian languages” — according to their objectives, botnet “Ksenia Sobchak” — according to the level of human behavior imitation. The authors identified the prospects for sociological analysis of different types of bots in a situation of growing accessibility and routinization of bot technologies used in social networks.
Переведенное названиеСоциальные боты как инструмент влияния в социальных сетях: проблемы типологии
Язык оригиналаанглийский
Название основной публикацииCULTURE, PERSONALITY, SOCIETY IN THE CONDITIONS OF DIGITALIZATION: METHODOLOGY AND EXPERIENCE OF EMPIRICAL RESEARCH
Подзаголовок основной публикацииXXIII International Conference named after professor L.N. Kogan
Место публикацииYekaterinburg
ИздательИнститут современных технологий управления
Страницы204-209
ISBN (печатное издание)978-5-91256-474-1
СостояниеОпубликовано - 2020
СобытиеCULTURE, PERSONALITY, SOCIETY IN THE CONDITIONS OF DIGITALIZATION: METHODOLOGY AND EXPERIENCE OF EMPIRICAL RESEARCH: XXIII International Conference named after professor L.N. Kogan - Yekaterinburg, Российская Федерация
Продолжительность: 19 мар 202021 мар 2020

конференция

конференцияCULTURE, PERSONALITY, SOCIETY IN THE CONDITIONS OF DIGITALIZATION: METHODOLOGY AND EXPERIENCE OF EMPIRICAL RESEARCH
СтранаРоссийская Федерация
ГородYekaterinburg
Период19/03/2021/03/20

Fingerprint Подробные сведения о темах исследования «Социальные боты как инструмент влияния в социальных сетях: проблемы типологии». Вместе они формируют уникальный семантический отпечаток (fingerprint).

Цитировать