Improvement of retail pricing strategies in food distribution networks in terms of global competition (St. Petersburg's example)

Переведенное название: Совершенствование ценовых стратегий продовольственных торговых сетей в условиях глобальной конкуренции: (на примере Санкт-Петербурга)

Irina Tulyakova, Elena Gregova, Viktor Dengov, Azer Mustafaev

Результат исследований: Публикации в книгах, отчётах, сборниках, трудах конференцийстатья в сборнике материалов конференции

1 Загрузки (Pure)

Аннотация

The global crisis that hit the world economy at the end of the first decade of the 21st century has significantly affected Russia. Since 2014 and up until now, due to internal and external reasons, there has been an almost continuous decline in real disposable income of Russian households. Many Russian families are forced to economize down to the essentials. As is generally known, food costs are at the very bottom of Maslow's hierarchy of needs, and their reduction occurs in the last place. However, within this primary segment of consumption negative processes also occur; in determining the structure of costs the choice is cast over the quality of food and in favour of its affordability. Faced with the fall of its turnover, even large retail chains brands are forced to improve their pricing strategies in order to stabilize their falling revenues in the face of increasing competition. "How can they achieve this?" is the question the authors of two articles in this series attempt to answer. The first article examines problems associated with development of "customer loyalty programs", and proposes a model for improving the existing system of trade margins. The article also looks at the advantages and limitations of the proposed model.

Переведенное названиеСовершенствование ценовых стратегий продовольственных торговых сетей в условиях глобальной конкуренции: (на примере Санкт-Петербурга)
Язык оригиналаАнглийский
Название основной публикации19TH INTERNATIONAL SCIENTIFIC CONFERENCE GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 2019 - SUSTAINABILITY IN THE GLOBAL-KNOWLEDGE ECONOMY
РедакторыT Kliestik
ИздательEDP Sciences
Число страниц13
Том74
DOI
СостояниеОпубликовано - 2020
Событие19th International Scientific Conference Globalization and Its Socio- Economic Consequences - Sustainability in the Global-Knowledge Economy - Rajecke Teplice, Словакия
Продолжительность: 9 окт 201910 окт 2019

Серия публикаций

НазваниеSHS Web of Conferences
ИздательE D P SCIENCES
Том74
ISSN (печатное издание)2261-2424

конференция

конференция19th International Scientific Conference Globalization and Its Socio- Economic Consequences - Sustainability in the Global-Knowledge Economy
СтранаСловакия
ГородRajecke Teplice
Период9/10/1910/10/19

Ключевые слова

  • продовольственные торговые сети, ценовые стратегии, программы потребительской лояльности

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