Innovative Media Projects: New Forms Of Informational Perception (Series “1968.Digital”)

Переведенное название: Инновационные медиа-проекты: новые формы информационного восприятия (серия «1968.Цифр»)

Результат исследований: Научные публикации в периодических изданияхстатья


The article considers the peculiarities of the innovative media project “1968Digital. The year when it all started”, included in the short-list of the award “Made in Russia – 2018” as a source of extra intellectual, social and psychological load for the contemporary consumer of information. In conditions of media space transformation with individual mobile device being the main channel of communication, the contemporary net stories are analyzed as the symbolic circuit system. The first series for mobile phones became the answer to technological, communicative, psychological challenges of the 21st century. A special attention is paid to the development of the historic topic with the help of the latest multimedia and transmedia technologies, to the change of the dialogue principles between the addresser and the addressee within the situation of the reference to the past. Another important aspect is the study of specific functioning and perception of the polycode media text demanding special background knowledge and skills of informational consumption. The study of the audience of the project “1968Digital. The year when it all started” showed the following: Internet contacts are often formalized with the appearance of the minimal subject “autonomy” and maximal certain inclusiveness in the ready media project; the authors analyze the innovative media project from the point of view of transformation of perception of contemporary media texts and state the results of the social and psychological survey of the audience
Переведенное названиеИнновационные медиа-проекты: новые формы информационного восприятия (серия «1968.Цифр»)
Язык оригиналаанглийский
Номер статьи55
Страницы (с-по)473-479
ЖурналThe European Proceedings of Social & Behavioural Sciences Ep-SBS
СостояниеОпубликовано - 2 авг 2019
СобытиеIII PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems" - Челябинск, Российская Федерация
Продолжительность: 28 мар 201929 мар 2019

Ключевые слова

  • journalistic text, perception, digital innovations, transmedia project, media image, polycode communication

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