Аннотация
The aim of the paper is to identify the factors of intellectual capital which influence on the competitiveness of retail company. To reach this goal the quantitative survey was conducted under the example of retail company Lenta Ltd. The results of the survey include the factors of IC related to firm's competitiveness: sales staff training program, supplier relationships, product management. The findings were based on the results of empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance. © 2019 International Business Information Management Association (IBIMA).
Переведенное название | Влияние факторов интеллектуального капитала на повышение конкурентоспособности розничных сетей |
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Язык оригинала | английский |
Название основной публикации | 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 |
Подзаголовок основной публикации | Conference proceedings |
Редакторы | Khalid Soliman |
Место публикации | Granada |
Издатель | IBIMA |
Страницы | 2571-2574 |
ISBN (печатное издание) | 9780999855126 |
Состояние | Опубликовано - 11 апр 2019 |
Событие | 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Испания Продолжительность: 10 апр 2019 → 11 апр 2019 |
конференция
конференция | 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 |
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Страна | Испания |
Город | Granada |
Период | 10/04/19 → 11/04/19 |
Предметные области Scopus
- Бизнес, управление и бухгалтерский учет (все)
Ключевые слова
- Competitiveness, Intellectual capital, Retail company