The paper describes an analysis of design schools' websites. It shows replicas of the visual structure of the compared websites. It summarizes the
principal features of the visual structure of these websites. The visual structure of websites available online at the end of 2018 is explored. On the
whole, we define the artistic means of expression of these websites. On the one hand, we consider graphical, spatio-temporal, virtual threedimensional
means of expression to define specific ones for such websites. On the other hand, we analyze the information architecture of the
websites to reveal the artistic means of expression from their hyper-textual nature. In the present study, we rely on a comparison of a 'user model'
and a 'viewer model’ for the formation of a website medium (Zyrianova, 2016). We reconstruct the principal visual structure of the websites to
verify the accuracy of the