The article analyzes the dynamics of tourist flows in the Siberian Federal District of the Russian Federation based on the methods of horizontal and trend analysis. The authors constructed a correlation-regression model of the relationship between the number of tourists in the region and the volume of paid services provided by collective accommodation facilities. Based on the obtained model, a conclusion is drawn about the positive impact of increased tourist flows on the social and economic status of the Siberian Federal District, which justifies the need to increase tourist flows. The development of cruise tourism is recommended as one of the directions for attracting tourists to the Siberian Federal District. The main problems and prospects of river cruise routes in the region are analyzed. The recommendations made will help to increase the tourist attractiveness of the region, improve its social and economic situation, and increase the welfare of its population.