Verbal aggression as a communication strategy in digital society

Il'ia A. Bykov, Liudmila V. Balakhonskaya, Irina A. Gladchenko, Vitaly V. Balakhonsky

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

8 Scopus citations

Abstract

Verbal aggression has emerged as a communication strategy in the digital media space today. However, there is a lack of empirical studies in the context of Russian mass media, especially assessing verbal aggression in online media with quantitative or qualitative content-analysis. This study addresses this gap in research literature. The authors have collected data of 164 posts and 38416 comments from the web-site of "Echo of Moscow" in 2014 on the topic of the Ukraine crisis. The crisis was observed in the posts by means of binary opposition "we" versus "they". The content analysis carried out by the authors revealed that only 17.07% of posts do not contain verbal aggression. Verbal aggression usually includes insulting rhetorics, discreditation of opponents, prosecuting, blaming, threatening, negative forecasting, etc.

Original languageEnglish
Title of host publicationProceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
EditorsS. Shaposhnikov, L. Sharakhina
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages12-14
Number of pages3
Volume2018-January
ISBN (Electronic)9781538655320
DOIs
StatePublished - 4 May 2018
Event2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 - Saint Petersburg Electrotechnical University “LETI”, St. Petersburg, Russian Federation
Duration: 11 Apr 201811 Apr 2018

Conference

Conference2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
CountryRussian Federation
CitySt. Petersburg
Period11/04/1811/04/18

Scopus subject areas

  • Marketing
  • Strategy and Management
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication

Keywords

  • communication strategy
  • digital society
  • political blogging
  • political communication
  • verbal aggression

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