Теория и практика рекламного текста

Translated title of the contribution: Theory and practice of advertising text

Research output: Contribution to journalArticlepeer-review

Abstract

The author’s technique of advertising text analysis focused on research tasks is proved in the first part of article. This approach allows to provide a necessary representativeness of the received results in the absence of a client brief. In the second part the advertising text is considered in aspect of universal communicative procedures. The author shows how to reconstruct a brief on a final communicative product.
Translated title of the contributionTheory and practice of advertising text
Original languageRussian
Pages (from-to)69-75
JournalВестник Санкт-Петербургского государственного университета технологии и дизайна. Серия 2. Искусствоведение. Филологические науки
Issue number1
StatePublished - 2015

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