The brand ''Made in Russia": the international communication project

G.S. Melnik, S.M. Vinogradova

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.
Translated title of the contributionБренд "Сделано в России: международный коммуникативный проект.
Original languageEnglish
Title of host publicationTHE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT
Subtitle of host publicationPolitique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov
Place of PublicationParis
PublisherEditions l'Harmattan
Pages114-117
ISBN (Electronic)978-5-7310-4493-6
ISBN (Print)978-2-343-16971-2
StatePublished - 2019

Keywords

  • brand, branding the country, Russia, a communicative project, a brand and product.

Cite this

Melnik, G. S., & Vinogradova, S. M. (2019). The brand ''Made in Russia": the international communication project. In THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov (pp. 114-117). Paris: Editions l'Harmattan.
Melnik, G.S. ; Vinogradova, S.M. . / The brand ''Made in Russia": the international communication project. THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris : Editions l'Harmattan, 2019. pp. 114-117
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title = "The brand ''Made in Russia{"}: the international communication project",
abstract = "The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.",
keywords = "brand, branding the country, Russia, a communicative project, a brand and product, brand, branding the country, Russia, a communicative project, a brand and product.",
author = "G.S. Melnik and S.M. Vinogradova",
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language = "English",
isbn = "978-2-343-16971-2",
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booktitle = "THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT",
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Melnik, GS & Vinogradova, SM 2019, The brand ''Made in Russia": the international communication project. in THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Editions l'Harmattan, Paris, pp. 114-117.

The brand ''Made in Russia": the international communication project. / Melnik, G.S.; Vinogradova, S.M. .

THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris : Editions l'Harmattan, 2019. p. 114-117.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

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AB - The new round of sanctions against Russia not only limits the growth of the national economy, but also creates conditions for the implementation of initiatives and decisions in the field of production of goods and services, the creation of new national brands that will enjoy stable demand. There is a question of finding a national communication strategy, new drivers of promotion of created brands, obtaining their public recognition, including abroad.

KW - brand, branding the country, Russia, a communicative project, a brand and product

KW - brand, branding the country, Russia, a communicative project, a brand and product.

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Melnik GS, Vinogradova SM. The brand ''Made in Russia": the international communication project. In THE BRAND ”MADE IN RUSSIA”: THE INTERNATIONAL COMMUNICATION PROJECT: Politique de la Marque comme technologie de communication du XXI-ème siècle/ Recueil des conférence internationale 18-21 mars 2019 / Sous la direcrion du prof. A. D. Krivonosov. Paris: Editions l'Harmattan. 2019. p. 114-117