Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
STRATEGIC DECISIONS OF CHINESE HIGH-TECH COMPANIES IN THE RUSSIAN MARKET. / Lizovskaya, V.V.; Arenkov, I.A.; Salikhova, Ya.Yu.; Wang, Yi.
Международный экономический симпозиум 2020: Материалы международных научных конференций: «Устойчивое развитие: общество и экономика», «Соколовские чтения. Бухгалтерский учет: взгляд из прошлого в будущее». 2020. СПб. : Издательство Санкт-Петербургского университета, 2020. p. 44-49.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - STRATEGIC DECISIONS OF CHINESE HIGH-TECH COMPANIES IN THE RUSSIAN MARKET
AU - Lizovskaya, V.V.
AU - Arenkov, I.A.
AU - Salikhova, Ya.Yu.
AU - Wang, Yi.
N1 - Conference code: 4
PY - 2020
Y1 - 2020
N2 - The Russian market is attractive for foreign companies. However, in recent years, there have been significant changes in the national representation of foreign companies. This is due to the changing geopolitical interests and position of Russia: the imposition of sanctions and the further development of relations between Russia and China. At the same time, Chinese high-tech companies have taken the most active development in the Russian market. The article is devoted to the issues of strategy formation and assessment of the importance of strategic decisions in the development of international and regional markets. Conclusions and recommendations of the work are based on the results of research using the case study method and in-depth interviews. Paradigm models were formed and recommendations were developed for strengthening the positions of Chinese high-tech companies Haier and Huawei in the Russian market, directions for strategic development and management were identified.
AB - The Russian market is attractive for foreign companies. However, in recent years, there have been significant changes in the national representation of foreign companies. This is due to the changing geopolitical interests and position of Russia: the imposition of sanctions and the further development of relations between Russia and China. At the same time, Chinese high-tech companies have taken the most active development in the Russian market. The article is devoted to the issues of strategy formation and assessment of the importance of strategic decisions in the development of international and regional markets. Conclusions and recommendations of the work are based on the results of research using the case study method and in-depth interviews. Paradigm models were formed and recommendations were developed for strengthening the positions of Chinese high-tech companies Haier and Huawei in the Russian market, directions for strategic development and management were identified.
KW - strategy
KW - CHINESE HIGH-TECH COMPANIES
KW - MARKET ENTRY STRATEGY
KW - Grounded theory
UR - https://elibrary.ru/item.asp?id=44585702
M3 - Conference contribution
SP - 44
EP - 49
BT - Международный экономический симпозиум 2020
PB - Издательство Санкт-Петербургского университета
CY - СПб.
Y2 - 1 June 2020 through 30 June 2020
ER -
ID: 74983290