Strategic Communication in EU-Russia Relations

Research outputpeer-review


This chapter aims to identify the main content and features of strategic communication, paying special attention to its organization, efficiency and ethical dimensions. The challenges for strategic communication of the European Union (EU) in their impact on the relations with Russia are analyzed. There are serious grounds for imaging further degradation of EU-Russia relations—even up to the highly undesirable and dangerous point of collapse and the use of military means. However, at the same time, there are also opportunities to increase trust and, over time, craft-friendly relations between states—not only in Europe but through the world. Of course, this will require radical changes in different countries, taking into account their national backgrounds, historical experience and shared realities and trends of the twenty-first century.
Original languageEnglish
Title of host publicationStrategic Communication in EU-Russia Relations
Subtitle of host publicationTensions, Challenges and Opportunities
EditorsEvgeny Pashentsev
Place of PublicationCham
PublisherPalgrave Macmillan Ltd.
ISBN (Electronic)9783030272531
ISBN (Print)9783030272524
Publication statusPublished - 2020


Cite this

Pashentsev, E. (2020). Strategic Communication in EU-Russia Relations. In E. Pashentsev (Ed.), Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities (pp. 17-60). Cham : Palgrave Macmillan Ltd..