The paper studies Russian-Korean intercultural communication in business setting based on the case of “Hyundai - Motors” company in Saint Petersburg. Based on the results of empirical research it examines cultural differences and difficulties in communication between the Russian and Korean employees at the company. For this purpose, 12 semi-structured interviews with Russian managers were obtained. Theoretically and methodologically, we tried to use a combination of cross-cultural and intercultural approaches, on the one hand, and combination of the general cultural and culture-specifi c approaches, on the other hand. Th e influence of corporate and national culture on intercultural communication and the ways of overcoming these problems on the basic of cultural assimilator approach are considered as well. This technique can improve the cognitive, emotional and behavioral components of both sides of business cooperation. The main focus is made on the differences in time perception and understanding of the hierarchy of organizational relations.
|Translated title of the contribution||SPECIFIC FEATURES OF THE RUSSIAN-KOREAN COMMUNICATION IN BUSINESS SETTING|
|Journal||ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 12: ПСИХОЛОГИЯ. СОЦИОЛОГИЯ. ПЕДАГОГИКА|
|Publication status||Published - 2014|