Solution of Differential Games with Network Structure in Marketing

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

1 Scopus citations

Abstract

A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.

Original languageEnglish
Title of host publicationStatic and Dynamic Game Theory
Subtitle of host publicationFoundations and Applications
PublisherBirkhäuser Verlag AG
Pages37-48
Number of pages12
DOIs
StatePublished - 2020

Publication series

NameStatic and Dynamic Game Theory: Foundations and Applications
ISSN (Print)2363-8516
ISSN (Electronic)2363-8524

Scopus subject areas

  • Statistics and Probability
  • Statistics, Probability and Uncertainty
  • Applied Mathematics

Keywords

  • Characteristic function
  • Differential game theory
  • Network differential games

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