Solution of Differential Games with Network Structure in Marketing

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

1 Scopus citations


A marketing network model of goodwill accumulation with spillover effect is analysed in a differential game theory framework. Cooperative form of the game is considered under α-characteristic function. An approach is illustrated on a numerical example with particular values of the model parameters fixed.

Original languageEnglish
Title of host publicationStatic and Dynamic Game Theory
Subtitle of host publicationFoundations and Applications
PublisherBirkhäuser Verlag AG
Number of pages12
StatePublished - 2020

Publication series

NameStatic and Dynamic Game Theory: Foundations and Applications
ISSN (Print)2363-8516
ISSN (Electronic)2363-8524

Scopus subject areas

  • Statistics and Probability
  • Statistics, Probability and Uncertainty
  • Applied Mathematics


  • Characteristic function
  • Differential game theory
  • Network differential games

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