Russian Multinationals: Entry Strategies and Post-Entry Operations

Research output

Abstract

The first part of the paper explains the main issues of the development of Russian economy with the focus on the internationalization of industries and the rise of Russian MNEs. The special focus is made on the outward FDI from Russia. The role of western MNEs in the internationalization of Russian economy, and the emergence of Russian MNEs are discussed in the chapter. The second part presents the main approaches of Russian MNEs to the foreign markets entry and post entry strategy development on the basis of the company cases within particular industry. Each chapter contains the brief explanation of the industry (main players – internationally and in Russia, methods of competition, product and customers) and two cases, first is with the focus on the entry solution, and the second is more about post entry operation models. Brief intersection with the theory of the entry modes and investment strategies will be given in each chapter within the description of the Russian MNEs operations. The choice of industries
Original languageEnglish
PublisherUniversity of Turku
ISBN (Print)ISSN 1795 - 5076
Publication statusPublished - 2010

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