Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period

L.V. Balakhonskaya, N.N. Zhuravleva, I.A. Gladchenko, I.V. Beresneva

Research outputpeer-review

2 Citations (Scopus)

Abstract

This article deals with the study of myths in political communication and level's specification of mythological impact on political image construction. The authors propose to distinguish "internal mythologization" when a politician with a team are considered to be a source of mythmaking, and "external mythologization" initiated by non-affiliated representatives of different socialgroups. It is concerned with "internal mythologization" as a communicative strategy for constructing a politician's image during election period and analyses the representation features of four main political myths(social ideal, enemy, identity community and hero-saviour) in communication of one of the new leaders of Russia's political agenda and the Communist Party's candidate for the 2018 presidential election Pavel Grudinin. Much attention is given to the identification of verbal and visual means, through which these political myths are explicated in election videos, as well as the definition of emotional-evaluative connotations that can influence the construction of political image.

Original languageEnglish
Title of host publicationProceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages7-11
Number of pages5
Volume2018-January
ISBN (Electronic)9781538655320
DOIs
Publication statusPublished - 4 May 2018
Event 2018 IEEE Communication Strategies in Digital Society Workshop (2018 ComSDS) - Saint Petersburg Electrotechnical University “LETI”, St. Petersburg
Duration: 11 Apr 201811 Apr 2018

Conference

Conference2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
CountryRussian Federation
CitySt. Petersburg
Period11/04/1811/04/18

Scopus subject areas

  • Marketing
  • Strategy and Management
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication

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    Balakhonskaya, L. V., Zhuravleva, N. N., Gladchenko, I. A., & Beresneva, I. V. (2018). Political mythologization in a digital environment as a communicative strategy of candidate image formation during election period. In Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018 (Vol. 2018-January, pp. 7-11). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/COMSDS.2018.8354953