Network Strategies of a Local Incident Mediatization Agents: Ekaterinburg 2019 Protests Case Study

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Abstract

In the article the analysis of the communication strategies of network agents is provided. Also, the characteristics of their influence on the dynamics of mediatization of a local incident as an event that touches upon the basic needs, interests and/or values of public groups are identified. As a protest case was chosen a situation concerning the construction of a temple on the place of a city park in Yekaterinburg (2019) in the period from 03/19/2017 till 05/07/2019. The purpose of the study is to identify radical communication strategies and tactics in the social network VKontakte, and to specify types of the calls. The authors identify the generators of radical posts and reveal the degree of radicalism of the published calls based on the speech characteristics and an assessment of the involvement degree of supporters and opponents in the protest discourse. The analysis of their quantitative and qualitative characteristics is carried out. The research methodology consists of identifying communication strategies and tactics of network mobilization through qualitative undirected content analysis of posts and comments on the topic of the analyzed incident.

Original languageEnglish
Title of host publicationProceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
EditorsS. Shaposhnikov, L. Sharakhina
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages158-161
Number of pages4
ISBN (Electronic)9780738145297
ISBN (Print)9780738145297
DOIs
StatePublished - 14 Apr 2021
Event2021 Communication Strategies in Digital Society Seminar, ComSDS 2021 - St. Petersburg, Russian Federation
Duration: 14 Apr 2021 → …

Publication series

NameProceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

Conference

Conference2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
CountryRussian Federation
CitySt. Petersburg
Period14/04/21 → …

Scopus subject areas

  • Marketing
  • Strategy and Management
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication

Keywords

  • case-study
  • local incident
  • mediatization
  • social networks
  • strategy

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