Navigation or layout? Elements of web design and their combination on high-rank pages of university web portals

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Abstract

Today’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the structure of 23 most popular university web portals, basing on indices for webpage usability (U-index) and portal navigation (N-index) developed and pre-tested separately on previous stages of our research. Our results show that classic patterns of web design, such as the F-pattern in page layout and two-frame menu structure, are characteristic for most of the sampled pages. Also, we show that the pages ranked high by betweenness centrality mostly have U-index close to 0.5, while their N-index is high. This combination ensures the leading positions of these pages within the portal graph.
Original languageEnglish
Title of host publication6th SWS International Scientific Conference on Social Sciences 2019
Subtitle of host publicationConference proceedings
Place of PublicationSofia, Bulgaria
PublisherSTEF92 Technology Ltd.
Pages241-248
Number of pages8
Volume6
ISBN (Print)9786197408959
StatePublished - Aug 2019
Event6th SWS International Scientific Conference on Social Sciences 2019 - Paradise Blue 5 *****, Congress Center, Albena, Bulgaria
Duration: 26 Aug 20191 Sep 2019
Conference number: 6
https://www.sgemsocial.org/

Publication series

NameSWS International Scientific Conference on Social Sciences - ISCSS

Conference

Conference6th SWS International Scientific Conference on Social Sciences 2019
Abbreviated titleISCSS 2019
CountryBulgaria
CityAlbena
Period26/08/191/09/19
Internet address

Keywords

  • HCI
  • web design
  • webpage layout
  • website navigation
  • menu design
  • U-index
  • N-index
  • F-pattern
  • web graph

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