Abstract

Language and communication training, as part of business education, should make a significant

contribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.
Original languageEnglish
Title of host publicationLanguage Education for Business: From Language Learning Towards Language Management
Place of PublicationСПбГУ ВШМ
Pages109-110
Number of pages2
Publication statusPublished - 2018

Fingerprint

Language
Communication
Education
Multinational corporations
Business education
Business communication
Business schools
Business development
Competency
Disadvantage
Managers
Job market

Cite this

Беляева, Е. Г., & Рубцова, С. Ю. (2018). Language Education for Business: From Language Learning Towards Language Management. In Language Education for Business: From Language Learning Towards Language Management (pp. 109-110). СПбГУ ВШМ.
Беляева, Елена Геннадьевна ; Рубцова, Светлана Юрьевна. / Language Education for Business: From Language Learning Towards Language Management. Language Education for Business: From Language Learning Towards Language Management. СПбГУ ВШМ, 2018. pp. 109-110
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abstract = "Language and communication training, as part of business education, should make a significantcontribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.",
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language = "English",
pages = "109--110",
booktitle = "Language Education for Business: From Language Learning Towards Language Management",

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Беляева, ЕГ & Рубцова, СЮ 2018, Language Education for Business: From Language Learning Towards Language Management. in Language Education for Business: From Language Learning Towards Language Management. СПбГУ ВШМ, pp. 109-110.

Language Education for Business: From Language Learning Towards Language Management. / Беляева, Елена Геннадьевна; Рубцова, Светлана Юрьевна.

Language Education for Business: From Language Learning Towards Language Management. СПбГУ ВШМ, 2018. p. 109-110.

Research output

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Беляева ЕГ, Рубцова СЮ. Language Education for Business: From Language Learning Towards Language Management. In Language Education for Business: From Language Learning Towards Language Management. СПбГУ ВШМ. 2018. p. 109-110