Internet-Technology and Marketing: Theoretical Approach

M.O. Potolokova, Y.V. Kurysheva

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.
Original languageEnglish
Pages (from-to)266-269
JournalWorld Applied Sciences Journal
Volume27
Issue number13(A)
DOIs
StatePublished - 2013

Keywords

  • Internet technology
  • Internet marketing
  • New media and marketing

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