Internet-Technology and Marketing: Theoretical Approach

Research output

12 Citations (Scopus)

Abstract

This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.
Original languageEnglish
Pages (from-to)266-269
JournalWorld Applied Sciences Journal
Volume27
Issue number13(A)
DOIs
Publication statusPublished - 2013

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marketing
Internet
communication
new media
communication technology
information technology

Cite this

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title = "Internet-Technology and Marketing: Theoretical Approach",
abstract = "This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.",
keywords = "Internet technology, Internet marketing, New media and marketing",
author = "M.O. Potolokova and Y.V. Kurysheva",
year = "2013",
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AB - This article focused on the theoretical revision of contemporary changes connected with the development of Information and Communication Technologies both in communication sphere and marketing. It analyses basic characteristics of new media and gives the theoretical attempts to connect new communication realities and the essence of marketing. The article has interdisciplinary character.

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KW - Internet marketing

KW - New media and marketing

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