Influence of Communication Strategies on the Structure of Political Discussions

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Abstract

In recent years, there has been an increasing interest in how people interact on social media. This paper explores the influence of communication strategies for forming a public sphere and an echo chamber on the flow of political discussions on Vk.com. Using conversation analysis, we examine eight virtual communities' communication strategies, representing public institutions, media, political parties, and ideologized groups. Based on the study of 6049 comments, it is concluded that Russian virtual communities are characterized by a high level of disagreement in comments and a tendency to verbal aggression. In terms of its form, commenting has all the characteristics of a discussion. Still, in terms of the quality of the content, it is closer to exchanging text information. This type of communication imposes serious restrictions on developing communication strategies at the level of virtual communities.

Original languageEnglish
Title of host publicationProceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
EditorsS. Shaposhnikov, L. Sharakhina
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages126-129
Number of pages4
ISBN (Electronic)9780738145297
DOIs
StatePublished - 14 Apr 2021
Event2021 Communication Strategies in Digital Society Seminar, ComSDS 2021 - St. Petersburg, Russian Federation
Duration: 14 Apr 2021 → …

Publication series

NameProceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

Conference

Conference2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
CountryRussian Federation
CitySt. Petersburg
Period14/04/21 → …

Scopus subject areas

  • Marketing
  • Strategy and Management
  • Computer Networks and Communications
  • Information Systems and Management
  • Social Psychology
  • Education
  • Sociology and Political Science
  • Communication

Keywords

  • communication strategy
  • conversation analysis
  • echo chamber
  • public sphere
  • social media

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