The decolonial discourse of buen vivir in South America has declared the need to overcome Eurocentrism by tapping into indigenous knowledge. We compare the Bolivian version of this project with the conservative turn in Russian politics to demonstrate that they make a structurally analogous argument and they both end up with a false promise. The fullness of indigenous being that underlies such discourses is a Eurocentric, romanticist myth, which contributes to the silencing of the subaltern by imposing on them political categories not directly rooted in any genuine native experience. We reformulate postcolonial critique using Laclau's theory of populism to suggest that subaltern subjectivity can only emerge in a bottom-up manner, through the aggregation and universalisation of local demands. While it might still be true that the subaltern cannot speak, there is no way for the subaltern to come into being other than through speaking politically.