Business approaches to promoting projects are integrated into world science, and scientific communicators are transformed into producers of scientific projects, which are included in the project at the start. They assess the potential for for the scientific community (getting into scientific trends, prospects for publishing work in scientific journals), for government agencies or business, (practical application of research results), for the public. Each trigger multiplies the next one, which allows to achieve cyclicality and to multiply the effect of promoting a scientific project, accumulating the scientist's reputation capital, and getting financial support. The article discusses the case of including the producer of a scientific project in a working group, evaluating the effectiveness.
Original languageEnglish
Title of host publication2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)
Subtitle of host publicationProceedings
EditorsS. Shaposhnikov, L. Sharakhina
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728164410
ISBN (Print)9781728164427
Publication statusPublished - 2020
Event2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS) - Saint Petersburg Electrotechnical University “LETI”, 197376, Popov str. 5, Санкт-Петербург
Duration: 8 Apr 20208 Apr 2020


Conference2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)
Abbreviated titleComSDS
CountryRussian Federation

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